Insights
Market research insights
How to gather evidence on market size, customers and competitors before making a strategic decision.
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Reports and resources
- ReportThe Four-Week Strategic Review
How to test a strategic choice and organise the research, modelling and management reviews over four weeks.
- Interactive checklistA business strategy checklist
Work through the market, your competitive position, the organisation and its finances. Tick the questions and outputs as you go.
- Related analysisWhat a failing vacuum cleaner retailer teaches us about strategy
The Godfreys case examines what customers valued in a specialist retailer and why that distinction became harder to sustain.
Starting a conversation
Discuss a decision with a principal
Tell us which decision your team faces, what you already know and where you need a second view.