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Sector 07 / Professional services

Advisory firms, where the asset is the people.

Strategy, due diligence and integration support for consulting, technical and advisory firms, from owner-led practices through to private equity-backed groups.

Sector overview

A common economic model, across a wide range of firms.

The professional services sector spans management and technology consulting, engineering and technical advisory, accounting, legal and other specialist advisory firms, ranging from small partner-led practices through to multinational groups. Despite this variety, most firms share a common economic model, in which revenue is set by the capacity of their people, the proportion of that capacity that is billed, and the rates that are realised on it.

Growth tends to come from a combination of deeper penetration of existing clients, expansion into adjacent services and geographies, and acquisition. Consolidation, frequently supported by private equity investment, has been a feature of the mid-market in recent years, and the value of a combination tends to rest on the retention of key people and client relationships, and on the ability of the merged firm to sell across its broader range of services.

The sector is also among the more exposed to advances in AI, which has the potential to automate a meaningful share of the research, analysis and drafting traditionally performed by junior staff. This is likely to have implications for staffing models and time-based pricing, and may increase the value of proprietary data, methods and client relationships. Our principals have spent much of their careers inside consulting firms, and we bring that perspective to the work we do with clients in the sector.

Market forces

The factors that shape firm economics.

The first two determine the economics of delivery, while the remaining three shape how a firm grows and what it is ultimately worth.

01

Utilisation and realised rates

Revenue as the product of available capacity, the share of it that is billed and the rates achieved, with discounting in competitive tenders often the largest source of leakage.

02

Talent and staffing mix

Recruitment, retention and the balance of senior, junior, contractor and offshore resources, which together determine both capacity and margin.

03

Relationships and origination

Client relationships often concentrated in a small number of partners or principals, with consequences for succession, transactions and the sustainability of revenue.

04

Consolidation and cross-sell

Combinations of complementary firms to broaden the offer, where the value tends to depend on cross-sell, the alignment of culture and remuneration, and a common approach to business development.

05

AI and the codification of expertise

Tools beginning to automate research, analysis and drafting, with consequences for staffing models, time-based pricing and the value of proprietary data and methods.

Selected client examples

Due diligence, integration and strategy execution for advisory firms.

Named clients are withheld. Each of these ran with a small, senior team working alongside the client’s own people.

Due diligence and integration

PE-backed property and supply chain consultancy

Commercial due diligence and post-merger integration design.

  • Assessed the merger rationale, including cross-sell, pricing and regional expansion synergies
  • Identified key risks to revenue, staff retention and culture, and how each could be addressed through deal structure and integration planning
  • Designed the post-merger integration program, covering brand, proposition, business development, organisation, systems and culture

Strategy and execution

ANZ and Asian logistics consultancy

Strategic planning and execution support.

  • Developed a five-year strategic roadmap, endorsed by the board, with a risk-adjusted ambition to roughly triple revenue
  • Established a strategy PMO overseeing 12 workstreams and around 25 initiatives, each with a named executive owner
  • Revenue from strategic initiatives ran ahead of target in the first quarter of execution, led by New Zealand and new large customers

Due diligence

Specialist ERP integration consultancy

Commercial due diligence for a private equity investor.

  • Tested each element of the investment thesis, from the outlook for the software platform through to the firm’s competitive position in its core markets
  • Sized the partner opportunity arising from cloud migration and confirmed headroom for growth in the firm’s core industry verticals
  • Identified the investment in new regional markets, recruitment and offshore delivery likely to be needed to protect margins and utilisation during expansion

Starting a conversation

Schedule a call.

A 30 minute discussion. We review your current strategy process and identify near-term execution opportunities.

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