Industry Position
Where AI is likely to move profit in the industry, through better propositions, cheaper search or new services and entrants, and how exposed the business’s position is.
For leadership teams
A member of our senior team works through the Integrated AI Framework for your business at a high level. The findings are presented in a short follow-up session, at no cost and with no obligation beyond it.
What it covers
The areas cover both the industry the business competes in and the work done inside it, in as much detail as a single call allows.
Where AI is likely to move profit in the industry, through better propositions, cheaper search or new services and entrants, and how exposed the business’s position is.
The functions where AI could save the most time or add the most revenue, from customer service and finance to sales and marketing, and where to start.
Two or three workflows suited to a measured pilot, where the likely benefit is high and implementation is straightforward.
The strategic issues the leadership team may want to explore further, such as which of the industry’s returns AI could erode, or which data gaps to close first.
How it works
The diagnostic is complimentary, and the business is under no obligation once the findings are presented. The time asked of the leadership team is the call itself and a short follow-up session.
The leadership team joins a 30 to 45 minute call on Microsoft Teams, at a time booked below. The discussion covers the industry, the business’s position in it and the work of each function.
After the call, a member of our senior team uses the Integrated AI Framework and what the leadership team described to prepare findings on each area above.
Once the analysis is complete, the leadership team is taken through the findings in a short session.
Who it is for
The diagnostic is intended for a leadership team that has heard conflicting accounts of AI and wants to know what it is likely to mean for its own business before committing budget or people. It is equally relevant to a business that has already bought AI tools and is not yet seeing a return in its profit and loss.
The leadership team leaves the follow-up session with a high-level view of how far AI could affect the business’s position in its industry and which functions offer the largest opportunities. It also has a short list of workflows suited to a measured pilot, and of the strategic issues that may merit a closer look. The aim is to give the team enough to decide on a next step, whether that is a first pilot, a fuller assessment or nothing further for now.
Booking the call
Choose a time that suits your leadership team, then enter your details to confirm it. Times are in Sydney time unless you select another time zone.
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Before the call
The AI Playbook for Mid-Market Leaders sets out the framework in full, with worked examples by function, and closes with a sample diagnostic for an illustrative business.

Common questions
The call works best with the chief executive and the heads of the main functions, such as finance, sales and marketing, customer service, technology and HR. The diagnostic looks for opportunities function by function, so the people who know where each team’s time goes are the ones best placed to contribute. A smaller group can still be useful, provided it can speak for the business as a whole.
The most useful preparation is a shared view, among those attending, of where the business stands. That includes which workflows take the most team time, where customers or competitors already use AI, and where the core customer, product and supplier records are kept. Reading the report beforehand also helps, since the diagnostic applies the framework it sets out.
There is no charge for the AI Diagnostic. It ends with the follow-up session, and any next step is for the leadership team to decide. A business may run a first pilot itself, or ask us to take the critical follow-up questions further through the AI Strategy Assessment or the AI Value Creation Plan, which are separate engagements.
The AI Diagnostic is a high-level version of the analysis set out in The AI Playbook for Mid-Market Leaders, prepared for one business. Its view of industry position draws on the AI Strategy Assessment, and its opportunities and quick wins draw on the AI Value Creation Plan. The full assessment and plan develop those findings in detail.